Community Unites to Support Families Struggling with Attendance

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For Immediate Release
Contact: Victoria Campbell



Community Unites to Support Families

Struggling with Attendance


Reno, NV (December 17, 2018) – The Washoe County School District (WCSD) is joining forces with a number of local community agencies to support and encourage families who are struggling to bring their children to school each day. These families are facing a variety of challenges including poverty and a lack of transportation, access to medical resources, and affordable housing that impact their ability to take their children to school.


The United Way of Northern Nevada and the Sierra is conducting an awareness campaign in partnership with WCSD to remind parents about the negative impact on students when they miss too many days of school. These community partners are also working to provide support and resources for families whose life circumstances have created challenges for them and their school-aged children.


“The United Way, through the Northern Nevada Grade-Level Reading Coalition, is focused on improving the early literacy of children across the region, “ said Michael Brazier, president and CEO of United Way of Northern Nevada and the Sierra. “Through the “Be There” campaign, we are building awareness around the importance of attendance, particularly in kindergarten. Missing as little as one or two days every few weeks can make it harder for our children to develop early reading skills that are the foundation for future learning and success.”


“We no longer blame families when their children are chronically absent,” said WCSD Superintendent Traci Davis. “Instead, we are working to better understand the factors that lead to chronic absenteeism, and many times, those factors are beyond a family’s control. We know that parents care deeply for their children and want what’s best for them, but there are deeper reasons that students miss too much school. We are working to support our families and help their students establish important connections that lead to better attendance.”


The District is hosting an event on Tuesday, December 18, where guests and community partners will discuss their efforts to improve attendance. Students and families will also offer their personal stories of challenge and success in dealing with school attendance issues.


  The partners that spearheaded this campaign include:


• United Way of Northern Nevada and the Sierra

• Northern Nevada Grade-Level Reading Coalition

• Nevada 2-1-1 • K P S 3 • KNPB – PBS Reno

• Entravision Channel 27


Media Availability


What: Gathering of community partners that are working to support families struggling with school attendance issues


When: Tuesday, December 18 8:30 a.m.


Where: Family Resource Center

            115 W. Sixth Avenue

            Sun Valley


Who: Representatives of these agencies, families, and students will be available for interviews. Media contact at the event is Fátima Rivas, WCSD Office of Communications and Community Engagement.




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