Media Training:

    The Communications Department offers media training for school and department personnel who will represent the Washoe County School District in media interviews. During this training, staff members learn how to anticipate and prepare for questions so they can effectively communicate information to reporters, and by extension, the community at large. To schedule a media training, please email Victoria Campbell, Public Information Officer, at vcampbell@washoeschools.net.

    Program Branding and Marketing Assistance

    The Communications Department will guide you through market research and facilitate focus groups (adhering to Open Meeting Law guidelines) to assist in the branding or rebranding of a department, program, or school. These efforts result in a highly effective brand which may include a voted upon name, tagline, mission/vision statement, logo (with graphic standards and guidelines, etc). The Department of Communications and Community Engagement also aids in marketing efforts which may include: brochure creation, website development, social media strategy, video creation, TV and radio ad creation and contracting, digital campaigns, billboards, sky banners, athletic videoboards, booth presence at community events, and more.

    Social Media Training:
    The Communications Department offers social media training for schools and departments that want to leverage these new tools to better engage with the communities that they serve. We offer basic trainings on officially representing WCSD online. Additionally we offer more advance and customized trainings designed to help you meet the specific goals you have in mind. To schedule a training or to ask questions about social media in WCSD, please email Crahn@washoeschools.net